Be Uniquely You.™

America's #1 Wirefree Bra Brand--and home of the #1 Bra!*

Get to know Playtex Intimates, one of America's bestselling and most established intimate apparel brands. Playtex Bras celebrate women's individuality by offering fashionable, fabulous styles...all with unparalleled support and impeccable fit.

From its beginning as a manufacturer of foundation garments, Playtex Intimates has created memorable, category-leading products. The introduction of the Cross Your Heart bra in 1965 and the 18 Hour Bra in 1970 made Playtex Intimates one of the most recognized brand names in the world.

Playtex bras incorporate innovative features that give consumers the support, fit and comfort they want: gel cushioned straps; stay-put straps; lay-flat, front-close bras; light, breathable linings, and their signature "M" frame for custom fit.

Throughout its history, the Playtex brand has backed its products with inventive, eye-catching national advertising. In July 2013, the Playtex brand launched its most comprehensive, multi-media advertising campaign yet: Playtex. Be Uniquely You. The campaign celebrates the unique beauty of each woman, and all women's "undie-niable" right to pretty, sexy, sophisticated and secure bras that won't leave them hanging.

The campaign also introduces customers to Playtex TruSupport bras, with 4 exclusive features that put Playtex bras in a league of their own. The 4-way support system includes higher sides for support, fuller cups for a natural shape, comfortable straps for reduced digging and smooth backs for stability without ride-up. The result? Women's top bra issues…banished!

You can stock famous Playtex bras when you become a HanesBrands business partner. Your customers will love you for it!

* In Department/Chain stores. The NPD Group/Retail Tracking; R12 Dec. '12; Units.
Playtex is a registered trademark used under license.