Home of America's #1 Boyshort*

Famous for fit like a dream--since 1922!

In the Roaring 20's, fashionable apparel tried to flatten a women's shape. The Maidenform Company's founders went against the trend--designing intimates that flattered a women's natural form.

The result is history. Today Maidenform intimates are women's wardrobe essentials -- thanks to comfortable, sensual styling and superior fit. Iconic collection includes:

  • Bras for every body.
  • Sensational shapewear.
  • Perfect panties.

Plus, don't miss these Maidenform lines:

Flexees Shapers

The secret to looking great is what she's wearing underneath.

Our Flexees shapewear collection slims and shapes with comfortable support. From everyday smoothing to ultra firm support, Flexees shapewear has her covered.

Lilyette Bras

Lilyette bras celebrate the full-figured woman, with bras designed to provide unparalleled fit and support. From secure strapless bras to marvelous minimizers, Lilyette bras fit her fashion.

You can take your pick of all our Maidenform, Flexees & Lilyette styles for your customers, 365 days a year--from HanesBrands via

**Maidenform #40760 is America's #1 Boyshort in Department/Chain stores. Source: The NPD Group Inc., Retail Tracking Service, R12 Dec. 2014, Dollar Share.