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Playtex

Be Uniquely You.®

America's #1 Wirefree Bra Brand & home of the #1 Bra!*

Get to know Playtex Intimates, one of America's bestselling and most established intimate apparel brands. The Playtex brand's fit experts truly understand a woman's body. Playtex Bras celebrate the unique beauty of each woman by offering her bras with outstanding support, flattering fit and a feminine flair all her own.

From its beginning as a manufacturer of foundation garments, Playtex Intimates has created memorable, category-leading products -- backed by inventive, eye-catching national advertising. The introduction of the Cross Your Heart bra in 1965 and the 18 Hour Bra in 1970 made Playtex Intimates one of the most recognized brand names in the world.

Playtex bras incorporate innovative features that give consumers the support, fit and comfort they want: gel cushioned straps; stay-put straps; lay-flat, front-close bras; light, breathable linings; and their signature "M" frame for custom fit.

The Playtex TruSupport® 4-way support system puts Playtex bras in a league of their own. The system's 4 exclusive features include higher sides for support, fuller cups for a natural shape, comfortable straps for reduced digging and smooth backs for stability without ride-up. The result? Women's top bra issues…banished!

Check out Playtex Nursing Bras. The supportive, comfortable bras flex to fit her changing shape through pregnancy and nursing--and have Quickstrap® clips for easy access.

And treat your customers to Playtex Love My Curves bras and panties--gorgeous styles designed to fit her curves and her confidence.

You can stock famous Playtex Intimates when you become a HanesBrands business partner. Your customers will love you for it!

* In Department/Chain stores. The NPD Group/Retail Tracking; R12 Mar. '17. #1 Wirefree Brand, Dollars. #1 Bra, Units. Playtex is a registered trademark used under license.