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Maidenform

America's #1 Underwire Bra Brand,

#1 for Push-Up Bras & #1 for T-Back Bras,

Home of America's #1 Boyshort*

Famous for fit like a dream--since 1922!

In the Roaring 20's, fashionable apparel tried to flatten a women's shape. The Maidenform Company's founders went against the trend--designing intimates that flattered a women's natural form.

The result is history. Today Maidenform intimates are women's wardrobe essentials -- thanks to comfortable, sensual styling and superior fit. Iconic collection includes:

  • Bras that fit, flatter and feel fabulous--in options for every outfit, including push-up, strapless, multi-way, T-shirt and sport bras. Girls' bras, too!
  • Sensational shapewear solutions targeting every trouble spot, for all-over confidence.
  • Perfect panties offering her the sexy side of comfort.

Plus, don't miss:

Maidenform Legwear

Maidenform Sexy Shaping Legwear is the sexy way for her to instantly shape, smooth and sculpt her look. Hosiery features X-Temp™ technology designed to adapt to her body temperature for all day comfort.

Maidenform Bra Accessories

Straps showing? Tight bra band? Bare or clingy top? Maidenform Bra Accessories offer your customers quick-fix solutions. Stock Maidenform bra extenders, push-up pads, strap clips and holders, nipple covers, clear straps, adhesive bras, fashion tape and more.

You can take your pick of all our Maidenform intimates and accessories for your customers, 365 days a year--from HanesBrands via HanesdsB2B.com.

* In Department/Chain stores. Source: The NPD Group Inc., Retail Tracking Service, R12 Mar. 17 Unit Share

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