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Bali

Bali is the #1 national bra brand!*

At Bali, we know how to lift you up.

For 90+ years, the experts at Bali Intimates have helped women look and feel beautiful. Bali bras, panties and shapers provide luxurious comfort, premium quality and timeless style with a contemporary twist.

Soon after its founding in 1927, the Bali brand introduced the first bra cup sizes, the first nylon cups and the first all-cotton brassieres. These innovations offered ultimate comfort and shape enhancement. Women fell in love with Bali bras…and the brand is still a national bestseller today.

Bali Intimates builds thoughtful features into every bra -- like "Concealing Petals" in the cups to avoid embarrassing show-through, Minimizers that reduce up to 1 3/4 inches, double-layer cups, Smart Sizes bras for easy fit, and of course, our signature Comfort-U® design that is all about comfort and keeping her bra in place -- straps and back.

Our popular Bali Comfort Revolution bras feature patented knitting technology…so she gets great fit and blissful comfort, plus full support.

Give your customers beautiful options with the full range of Bali Intimates:

  • Underwire & Wirefree Bras – classic favorites and beautiful innovations.
  • Panties--that stay smooth, and stay put. Don't miss our bestselling Bali Skimp Skamp and Comfort Revolution panty collections
  • Shapewear--the thin line between her and WOW. Get our popular Bali Lace 'N Smooth Body Briefer--and America's #1 Shaping Brief!*

Lilyette® by Bali

Lilyette by Bali bras celebrate the full-figured woman, with bras designed to provide unparalleled fit and support. From secure strapless bras to marvelous minimizers, Lilyette bras deliver love at first fit. In cup sizes up to G and band sizes to 44.

Give your customers the beautiful look and sophisticated comfort they deserve.

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*In Department/Chain stores. The NPD Group/Retail Tracking Service, R12 Mar. '17, Units/Dollars. Bali X710/8710 Moderate Control Brief is America's #1 control brief in Dept./Chain Stores.